Tuesday 17 May 2016

Our birthday present for River

For River’s birthday project, we’ve decided to ask willing fans to write a well wish birthday message to be collected, packaged and delivered. However, as the project launched, we thought to add more meaning to his special day besides writing him, and this is how the homeless shelter donation was initiated: so our contribution makes his birthday gift an everlasting one and has a positive impact on innocent lives. River once said his father told him as a boy, a real man will protect the less fortunate, women, children and the little animals. His father used to bring home little ones to play with him and hence his passion for homeless animals has never stopped. He himself has been an advocate of adopt not shop.
Fans from 15 countries from 4 continents came together, to wish River a special birthday with birthday messages and helping the innocent lives, giving us an opportunity to not simply idolize someone, but be a part of a mission to improve lives that are taken for granted, like his famous saying給予Gei-Yu; giving happiness is the best birthday gift. Not only was it a special day in River’s life, but the fans also took part in a special mission.
More than 40 messages were inserted in a little fun gift box for him to explore, have fun finding each thoughtful message.







Seeing how fans participated in the homeless animal event, it was important that each mercy is blessed with its own page, therefore all of your 給予Gei-Yu were collected in a separate album.
It’s never too old, too redundant or too cliché to say, thank you all for the joint participation, as a team. Special thanks to the Taiwan friends who lent a very helping hand, again, to assure the project was well planned out, executed & delivered on time, taking no credits. One of them delivered the gifts to River’s manager and said the manager promised to let him know, asked if it was from the same international fans. The friend told her yes.
Last note to share with all who participated: on his birthday, his manager texted the person who delivered the gifts to her. The text read: "On his behalf, please tell each of them a thank you."

The Project Team

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